Integrated Marketing & Re-Marketing
Marketing is not "selling." These terms are used interchangeably by many, and should never be.
Marketing is the advertising and promotion of a property (product/service, etc.) that lets potential buyers know that a special opportunity has become available, and they should hurry and come to see if it could be "the one."
We distill the mission of real estate marketing to one simple formula: "Nobody will buy your home . . . without seeing it; and Nobody will come to see it unless they know it's there." Simple and true, but often overlooked. The primary objective of real estate marketing is to get potential buyers in the door.
Most investors and real estate agents don't do "marketing." Why? Because it is seen an unnecessary out-of-pocket expense. From our decades of experience, we understand the criticality of marketing. While, yes it is an expense, it yields higher prices in shorter periods of time . . . it's truly a wise "investment in success!"
Our integrated marketing program incorporates print media, electronic and internet advertising for local, domestic and international advertising of all properties listed with The Palm Beaches Team.
Our Re-Marketing Program includes all of our Integrated Marketing components, and also includes a complete Market Valuation Audit, which includes a detailed autopsy of all aspects of the previous listing's shortcomings and failures in critical need of correction. Each element is scored with both monetary and time-phased values.
Whether a listing expires or is cancelled by the seller, the one common denominator is: "The Listing Did Not Sell."
Examples of typical Listing Deficiencies discovered are:
- Incomplete or Missing Information
- Poor Quality Photographs
- Photo Album without any Strategic Purpose
- Artsy Videos that don't focus on the critical features of the home or pointless repetitive drone shots
- No Videos at all, in most cases. (a slide carousel is not a Video)
- Lack of Offer Documents attached
- Poor or unfocused grammar in descriptions/features
- Little or no syndication to domestic internet sites
- Little or no syndication to International real estate sites
- No Public Open Houses
- No catered Broker-Only Open Houses
- Lower quality Marketing Materials & Brochures
- No strategic advertising campaign of the property v. advertising primarily the agent.
- Inadequate signage
Single Property Websites for Every Listing
We provide Custom, Single-Property Websites for every listing.
We design and prepare Premium, full color, 4 to 8 page, 110 lb glossy brochures (11" x 17" folded) on every property. Our superior print marketing substantially supplements the MLS listings and our internet marketing.
Most investors and real estate agents don't do "marketing." Why? Because it is seen an unnecessary out-of-pocket expense. From our decades of experience, we understand the criticality of marketing. (OK we took a page from Madison Avenue. . . but a very good one!) While, yes it is an expense, it yields higher prices in shorter periods of time . . . it's truly a wise "investment in success!"
Our internet marketing is unmatched. We syndicate our properties across hundreds of real estate related website for truly global exposure.
A simple MLS listing will NOT achieve top dollar offers in short periods of time. Postiing a listing in the MLS is not a "marketing program," it is only one single component of a professional, integrated marketing program.
Direct Response Marketing
Direct Mail, Brochure Box Flyers, iPhone & Android SmartPhone live advertising links. you name it, we do it,
We do it . . . because it works.
We employ sophisticated, professional, video production software to prepare and host Virtual on-line Tours, in-house. These are also posted on the domestic and international MLS's and syndicated around the world.
- We also produce CD-Rs of these Virtual Tours as marketing collateral material give-aways at the property for showings as well as for Open Houses.
- The Palm Beaches and South Florida are Global Destinations. We have a full appreciation of that, and have aggressively addressed this through our Membership in The International Multiple Listing Service (IMLS).
Your property will be marketed on the IMLS through the Palm Beaches Team's Gateway to the IMLS Global portal. Your property will be marketed among exclusive global, luxury listings.
Your property will be advertised by
The Palm Beaches Team through the IMLS to more that 70 Countries in more than 100 languages.
- We are also affiliated with The International Consortium of Real Estate Associations (ICREA) through their WorldProperties global portal site, where we strategically market our property listings, world-wide.
We employ extensive social media marketing campaigns to proactively promote our clients' properties. Specific target metrics are employed to focus the marketing of your home to the most likely purchasers, both domestic and international.
We contract with a major social media advertising company to create targeted advertising, generate targeted demographics, buy ad slots and monitor response activity (demographically) to fine tune targeting for maximum penetration and results. Another "must do" in today's market.
. . . No Stone un-turned.